Bleus Blog

Bleu's Blog





Don’t Allow Your Web Development Contract Let You Down

June 23, 2015 All, Contracts

You are about to re-do your web site. All the new ideas and design that you want to implement. But what does you contract say? Will you get what you think you are getting? Unfortunately in many cases expectations do not match reality.  Continue Reading

The importance of testing your contact form

June 17, 2015 All, Web Testing

I can’t think of a more important web test:  Testing that your contact form actually ends up in your organization.  I’m constantly amazed in how many of these forms don’t work.  Think about the number of important sales leads may have been lost all because the contact form was not tested.  Oh…  you should be testing that form each month to see that it still working properly.Continue Reading

The use (and misuse) of CRM

August 23, 2014 All, CRM

When I get involved with businesses, one of the initial comments is that they are not sure what exactly can CRM do for them. So during that first conversation I will get questions such as:

  • Can I track emails?
  • Can I manage tasks and see who is working on them?
  • Can I send email from the CRM system?
  • Can I invoice from my CRM system?

All of the questions are good questions. It is difficult concept to get your arms around, just what is CRM? CRM is very good a number of tasks around the business, and can do some things just OK and some it certainly should not be doing. We will review the areas of CRM and try to show where we believe CRM should have a role and where it does not belong.Continue Reading

CRM Software Categories

August 9, 2014 All, CRM

When one looks at lists of CRM software they can be totally different depending on who and why the list was created. Not all CRM software covers the same or similar areas within the business community. The Software will have different licensing and costs or will have features only found in larger company software or in how the software is installed and where it is installed.  How is one to use these lists effectively without miscues?  We will take a look at the different way to divide the software so that you can start to determine the software category that fits your needs.Continue Reading

CRM Systems and Subscription Product Marketing

July 19, 2014 All, CRM

Subscription marketing is a bit different then marketing a non re-occurring product or service and you CRM system needs to be capable of handling these extra needs.  While most CRM system can handle subscription products or service it will take some additional work to make things really hum.  Let’s take a look at what can make a CRM system handle subscription marketing. Continue Reading

Roadmaps for Technology Success

July 6, 2014 All, CRM, Technology Consulting

Bleu Cypress creates Technology Roadmaps for many companies, but what are they? Why do you need someone to help you plan your technology? In this article we will show how Bleu Cypress creates a Technology Roadmap and what it consists of.

First…  We are talking about technology in businesses.  Technology in the forms of software, architecture, human resources, hardware, networks, users.  Just about anything that needs to be thought about when creating a plan or roadmap.

Secondly, a rule about roadmaps;  They are only for guiding and planning.  If you need to deviate, then do so.  Roadmaps help you shape the direction of technology and effect your business in many ways.  However businesses change and so does your technology roadmap.  Remember roadmap are a living document, not one to be created and then never updated.Continue Reading

Contact forms that don’t work

June 27, 2014 All, The Web

and how to fix them…

We all have contact us forms and maybe an eMail address on our site. That is good. How many of you have used a contact form and never, never gotten a response from the web site organization. Simply amazing to me. Oh by the way… I never use that organization, a lost opportunity for them. What is not so good is that many, many of these forms do not work. There are lots of reasons, but mostly one can blame site quality and lack of controls in the organization whose site it is. Let me explain.Continue Reading

Importance of CRM Integration Into Your Business

May 26, 2014 All, CRM

CRM is a great solutions for most businesses.  Track your leads, manage marketing campaigns and use for support of your customers.  But sometimes that is leaving some key benefits of CRM on the table.  Specifically I’m talking about the interchange of data with your other line of business (LOB) applications.  Continue Reading